Released on: August 21, 2008, 3:25 pm

Press Release Author: Fiona Muller

Industry: Apparel & Fashion

Press Release Summary: East launches their new August collection. Vibrant, colourful
and stylish it is a must have for your wardrobe.

Press Release Body: The latest collection from East takes you from summer to autumn
in a single step.

The colour palette is one of warm tones with fuschia and teal bringing some bright
facets to the clothes. There are two main prints introduced with this collection.
The elegant extravagant multicolured exotic 'Virginia Bubble' which will lend much
needed colour to grey autumn days as well as not looking out of place in a typical
Indian Summer. The other design is more earthy and traditional, inspired by
botanical illustration it is memory of summers past and evokes timeless style onto
the many different pieces it is seen on.

The patterns are backed up with a range of jersey seperates which allow the customer
to mix and match and to layer clothes according to the ever changeable British
weather.

The real excitement of this collection is the addition of a boiled wool range. This
completes the collection with a range of jackets and a fantastic unstructured boiled
wool coat. Boiled wool is another descriptive term for felted cloth, the yarn is
first dyed, then knitted and finally shrunk without the use of chemicals. The result
is a functional material which can be made to different thicknesses and is a
amazingly waterproof. Many people think of woollen clothing as scratchy but boiled
wool is one of the softest most durable fabrics on the market.

The collection also sees an amazing array of jewellery that will add a personal
touch to any outfit. The glass rings on sale are particularly delightful and bring a
touch of contemporary style to an old classic.

Web Site: http://www.east.co.uk/

Contact Details: Contact Details:
Fiona Muller
Web Site: http://www.east.co.uk/
Email: sem@neooptic.com
TEL: 020 8877 5900

Address:
Street: 55 Kimber Road,
City: London
Country: United Kingdom
Zip/Post Code: SW18 4NX